Business story telling

Why Stories, Not Statistics, Will Make Customers Remember Your Business

In a world obsessed with metrics, dashboards, and quarterly growth charts, it’s easy to believe that numbers drive success. However, if you want to build a business that lasts, not just one that performs but one that people remember, you need something more powerful than statistics. You need a story. Brand storytelling isn’t a marketing […]

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Marketing,
Businesses and Brands that started after a heartbreak

Kindled by Heartbreak- Businesses Born from Breakups

A rite of passage no one prepares you for is heartbreak. It is inevitable and, most times, it leaves you fixing pieces of yourself you didn’t know were broken. In this week’s Kindled Series, we go down the rabbit hole of how heartbreak led people to start profitable businesses. Yes, while your heartbreak led you

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